BotProof Announces Beta Release of AdEmbed for CAPTCHA 2.0 WordPress Plugin

7 July 2009

Media Contact:
Gayla Schaefer, Director, Media relations
Gayla@BotProof.com

FOR IMMEDIATE RELEASE

BotProof Announces Beta Release of AdEmbed for CAPTCHA 2.0 WordPress Plugin
BotProof's AdEmbed Pays Bloggers to Use a Significantly Better CAPTCHA Solution

BotProof, a leading provider of innovative Internet security solutions, has released a beta version of AdEmbed, a service that pays WordPress bloggers to use a superior CAPTCHA solution.  BotProof's CAPTCHA 2.0 plugin, released earlier this year, enables WordPress bloggers to filter out fraudulent submissions by automated programs, commonly referred to as bots. Using patent pending technology, BotProof creates dynamic CAPTCHA images that are easy to read but cannot be interpreted by bots.

Effective immediately, the company will begin cycling advertisements within BotProof CAPTCHAs delivered to WordPress users who choose to participate in the AdEmbed program. Participating loggers will be paid a commission whenever an end-user clicks on the ad and completes a qualifying transaction on the advertiser’s site. Non-participating BotProof CAPTCHA 2.0 users will be unaffected.

"Not only is our CAPTCHA 2.0 more effective at warding off bots, its much easier for end-users to read," says BotProof COO Tim Brown. "As a result, bloggers can focus more on creating compelling content while enabling their readers to easily post on-topic responses -- resulting in more engaging dialog with less clutter and administrative overhead for the blogger."

The free trial software can be downloaded at the company's website (http://www.BotProof.com/publishers/signup) or from the WordPress plugin library.  Bloggers interested in joining the beta AdEmbed program only need to check the opt-in box on the BotProof CAPTCHA 2.0 configuration page.

For more information visit, http://www.botproof.com/

About BotProof
BotProof is the leading provider of innovative ad display technologies that simultaneously protect publishers and advertisers from bot-initiated fraud. With its patent-pending technology, BotProof can display information that only humans can read – and use this technology to drive incremental value for publishers and advertisers alike.