Engagement – Data to Support ROI

Justifying online display ad expenditures just got ten times easier.

Traditional display ads are essentially a blind gamble.  Advertisers can only know if an ad has been served and click-through rates only tell a minuscule part of the story.  Rarely, if ever, do advertisers know if the ad has been looked at, much less interacted with.

Because BotProof’s CAPTCHAs are embedded into activities required by publishers, advertisers can now be assured that not only will target customers see their ad, they can quantify ad interaction – and have the data to prove it. In fact, our ads show an engagement rate of at least ten times that of traditional on-line display ads.

Sign up now or contact BotProof Sales to learn more about how you can substantiate your marketing budget, ensure engagement, and deliver on your broader marketing objectives.